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Planning for Your Campaign

How much is to be raised?

  • Is there a consensus for a strong and unique case of support we can make in the hearts and minds of our members?
  • How much do we want to raise? Is this a feasible figure?
  • Was this determined by actual need? How is the money to be allocated?
  • Over how long a period of time?

From whom?

  • Can we identify the primary and secondary groups of potential donors?
  • Who represents the top 10 gifts in the membership? The next 25?
  • How extensive should the grass-roots effort be?

 

How?

What fundraising strategies should we employ?

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With what?

What are the resources available in the synagogue for launching the campaign - volunteers, staff, initial funding

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Key questions to consider....

By whom?

  • The role of the Synagogue Board: is the Board behind this effort in terms of making meaningful personal gifts and asking others to give?
  • Who will serve as the core fundraising committee and devote this time?
  • Can we activate volunteer campaig workers to join the effort?

  • Face-to-face solicitations
  • Parlor-style meetings
  • Synagogue special events
  • Telethons

 

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Why not?

What are the potential problems and obstacles to conducting a successful campaign? for the synagogues in this community, at this time?

When?

  • What is the timetable for scheduling the campaign?
  • When is the campaign to be concluded...and how?

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fundraising campaign
non-profit fundraising
synagogue fundraising
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