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Retaining a Fundraising Consultant

1) When should your congregation use an outside fund raising consultant?



  • For a special campaign - capital/endowment/debt retirement, etc. 
  • To help launch a new development program - deferred giving.
  • To asses the viability of the synagogue fund-raising capacity - Feasibility Study or Campaign Plan Development



2) How does your synagogue leadership go about selecting the right fund raising consultant?

Review source of names from:

  • References from the National & Regional service offices
  • Other corporation recommedations in your area
  • Your local professional fund-raising network/association

Several types of consults firms to choose from:

  • General counsel and advice
  • Full service firm: large or small

How to decide who to choose:

  • What kind of experience and expertise do you need?
  • Good "shiduch" between the consultant and the organizational culture.
  • Is the individual flexible and available when needed?
  • How does he related to your board, rabbi, and staff?

Cost of consulation:

  • Based on time it takes to do the job & degree of expertise
  • Code of Ethics: The National Society of Fund-raising Executives frowns on percentage fees.



Narrowing the field:

  • Do not try to get the consultant to define what you need
  • Define your own objectives clearly
  • Conduct personal interviews before requesting proposals



3. How can the synagogue leadership best work with a consultant?

What a consultant can do for your synagogue campaign:

  • Give experienced fund-raising guidance and direction.
  • Develop specific strategies.
  • Help motivate and train your lay leaders.
  • Can tell the Board that the professional staff cannot.
  • Can lend experience and objectively to the fund-raising process.



What a consultant cannot do:

  • Cannot create a synagogue mission where there is none. 
  • Cannot bring a list of contacts and donors.
  • Cannot fill the role that the Board is supposed to fill; can never solicit as effectively as the Board members.



The synagogue's responsibility:

  • To be totally candid, open, and honest in the entire process.
  • Offer the cooperation of the Board, the Rabbi, and the staff.
  • Take the project seriously.
  • Be available to the consultant.
  • Meet deadlines and provide the information required.
  • Have a clear understanding of roles and assignments.



4. How do you evaluate the work of a consultant?

Did you accomplish what you set out to do?

  • Were fund-raising goals met?
  • Did your consultant live up to the terms of the contract and was the work accomplished in an efficient manner?
  • Did the consultant work well with the Board, the Rabbi, and staff?
  • Would you rehire this person for another synagogue campaign? 
Fundraising consultant Barry Judelman
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